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Heartland Value Tracker

Heartland Value Tracker is private label service that utilizes our technology platform to manage the appraisal process internally at your processing center. It’s highly customizable and integrates conveniently with most LOS systems.

While there is no change to your order process or to your appraisers, you will gain operational efficiency, data security, scalability and compliance using our state-of-the-art technology. Heartland’s Value Tracker can also take over paying the vendors and issuing 1099’s at the end of the year. This process will eliminate hours of staff time, also allows you to discontinue your trust account for appraisal orders paid by the borrower’s credit card or check.

Heartland Value Tracker appraiser management tool lets you customize each appraiser’s profile based on product competency, coverage area, turn times, and pricing. Your administrative staff will have visibility into the information they need to be efficient and productive via our customizable milestones that are color coded to your specification for follow-up status. Our system will give you the ability to securely email the borrower and digitally mark their receipt of the appraisal, this can be uploaded into your LOS for auditing purposes. In addition, you will have instant access to thousands of appraisers already vetted by our firm that you can bring into your existing panel as well.

Pipeline Management

With Heartland Value Tracker, you can easily track the status of all appraisal orders in your pipeline. Each order is color coded to show you exactly where it is in the process.

Appraiser License Management

Heartland Value Tracker helps you to avoid assigning an order to an unlicensed appraiser or an appraiser on an investor ineligible list.  Heartland Value Tracker notifies you and the appraiser – when the appraiser’s credentials need to be updated.


Heartland Value Tracker assures internal management and regulators that your appraisal process meets all Dodd-Frank and CFPD requirements for appraiser independence. You will eliminate appraisal risk by utilizing a third-party technology platform that guarantees separation between loan production and appraisers. Our compliance process includes:

  • Double blind assignment logic

  • Anonymous messaging 

  • Audit trail of communication to ensure complete transparency

  • Administrative control and oversight

With the use of Heartland Value Tracker, at the click of a button you will have full access to vendor statistics on the following:

  • Individual AMC and/or appraiser quality

  • Performance via turn-time analysis reporting

  • Revision rates and appraisers declining orders

  • Reports based on underwriting conditions or support of value

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